Memphis offers three very different ways to spend a few hours: a brewery-focused tasting tour, a guided rap and hip hop bus tour, and a private music-and-landmarks tour. Each one highlights a different side of the city, so the best choice depends on whether you want tastings, neighborhood storytelling, or a private sightseeing format.
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This comparison is designed for travelers researching things to do in Memphis. For related planning, see our TourPickGuide experience comparisons and USA tours and experiences.
How these Memphis options compare
Use this comparison to match the itinerary, traveler feedback, duration, and key features to your preferred travel day.
| Tour | Best for | Rating | Reviews | Duration | Key point | Link |
|---|---|---|---|---|---|---|
 Brewery tasting tour | Travelers who want a guided tasting outing centered on Memphis breweries and local beer. | ★ 5.0/5 | 198 reviews | Approx. 3 hr 30 min | Visits three craft breweries with VIP access. | View on Viator |
 Music culture bus tour | Travelers who want neighborhood-based storytelling about Memphis rap and hip hop culture. | ★ 5.0/5 | 31 reviews | Approx. 2 hr 30 min | Uses a guided bus format for covering several neighborhoods. | View on Viator |
 Private city highlights | Travelers who want a private, shorter tour with a musician guide and a small party. | ★ 5.0/5 | 13 reviews | Approx. 1 hr 30 min | Private format for up to four guests. | View on Viator |
Three Memphis experiences compared
Each option includes its own photo gallery, overview, key features, traveler profile, and direct Viator link.
Compare when you want a tasting-focused Memphis outing.
Memphis Signature Guided Brewery Tour
Best for: Travelers who want a guided tasting outing centered on Memphis breweries and local beer.
This is the most food-and-drink-oriented option in the set. It is a half-day guided brewery tour with behind-the-scenes access at three breweries, beer tastings, and a paired snack. The experience includes round-trip transportation and is led by an expert local beer guide. It works well for travelers who want a structured outing built around Memphis’s craft beer scene rather than a sightseeing route. The itinerary notes also indicate that the brewery stops are sample itineraries and may change, so the day is best suited to guests who are comfortable with a flexible venue order.
Memphis Signature Guided Brewery Tour
- Visits three craft breweries with VIP access.
- Includes up to twelve beer samples plus a snack.
- Round-trip transportation is included.
Compare when you want a culture-and-story tour with photo stops.
Memphis Rap and Hip Hop Tour
Best for: Travelers who want neighborhood-based storytelling about Memphis rap and hip hop culture.
This tour is the most music-subculture-specific option in the lineup. It is a guided bus tour that moves through neighborhoods, venues, and landmarks connected to Memphis rap and hip hop, with commentary from an expert guide. The itinerary notes mention several named stops and also note that some locations do not have official addresses, which suggests a route that mixes formal sites with drive-through context. Compared with the other two experiences, this one is more about culture and storytelling than private comfort or tastings. It suits travelers who want a focused look at a modern music legacy and do not need a private vehicle or attraction admissions.
Memphis Rap and Hip Hop Tour
- Uses a guided bus format for covering several neighborhoods.
- Includes photo stops at rap-related landmarks and murals.
- Focuses on Memphis rap history and cultural context.
Compare when you want a private, mixed-format city overview.
Memphis 101: Music, History, and Iconic Landmarks Private Tour
Best for: Travelers who want a private, shorter tour with a musician guide and a small party.
This is the most personal and flexible-feeling of the three experiences because it is private for up to four guests and led by a professional musician. The route combines an intimate walking segment on Beale Street with vehicle-based stops at places such as the Peabody Hotel, Martyrs Park, the exterior of the National Civil Rights Museum, Sun Studio, Victorian Village, and Robert R. Church Park. The tour includes luxury transportation and bottled water, and it also offers photography help using your own device. Admission to some attractions is not included, so it works best for travelers who want an overview of major Memphis sites without committing to entry tickets as part of the tour.
Memphis 101: Music, History, and Iconic Landmarks Private Tour
- Private format for up to four guests.
- Includes luxury transportation in a 2025 Hyundai Santa Fe SUV.
- Combines walking and driving stops across several well-known sites.
Choosing an itinerary style in Memphis
If you want a social tasting experience, the brewery tour is the clearest fit. If your priority is music culture, choose between the rap-and-hip-hop bus route or the private musician-led overview depending on whether you prefer a group tour or a private party.
Brewery route
A guided visit to three craft breweries with tasting stops and transportation between them.
Rap and hip hop route
A bus tour through neighborhoods and landmarks tied to Memphis rap and hip hop history.
Private music and landmarks route
A private walk-and-drive itinerary covering music history and major Memphis landmarks.
Before you book in Memphis
Check the live product page before booking. Departure details, activity order, inclusions, and available options can change.
Memphis booking checklist
- Check the listed inclusions carefully, especially where transportation, food, or water are confirmed and where they are not.
- Review the exclusions before booking if you want admission tickets, because some attractions are not included.
- Treat itinerary stops as route examples when the product notes say schedules or locations may change.
Before booking a Memphis tour
Which Memphis option is best if I want a private experience?
The Memphis 101 private tour is designed for your party only and allows up to four guests.
Which tour includes tastings or food?
The Memphis Signature Guided Brewery Tour explicitly includes beer samples and a snack. The rap and hip hop tour mentions local food spots, but the data does not confirm meals or tastings as inclusions.
Do any of these tours include admission tickets?
The private music and landmarks tour does not include admission to attractions such as Sun Studio or the Civil Rights Museum, and the other two products do not list admissions as included.